Jackie Smith

We are a change marketing agency. Why Change? Because it's the only constant, and most brands fight it instead of using it. We help regenerative companies ride the wave and lead the shift. Our job is to turn change into an advantage, and our clients are the ones reshaping the market, not chasing it.

Digging your own rut isn't evident until you're so deep you can't see out.

Do You Feel Like You’re In A Rut?

Leave a Comment / Beyond News, change marketing, consumers, farm profit, marketing tips, millennials, regenerative ag, transparent / Jackie Smith

We often get in a rut. It’s hard to see that we’re doing the same thing every day until we’re

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Regenerative ag is not monocrops and bare ground.

How Major Brands Will Dilute Regeneration (If Allowed)

consumers, CPG, major brands, reciprocity, regenerative ag, regenerative agriculture, regenerative brands, risk reduction, small farms / Jackie Smith

As regenerative agriculture gains cultural and economic value, major brands are moving quickly to adopt the language. This is not

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Ecosystem services from farmers, healthy food, and decomposing organisms exist across the spectrum, but reciprocity and true regeneration require relationship

The Disconnect Holding Regenerative Agriculture Back

CPG, farmer language, natural soil amendments, processors, producers, reciprocity, regenerative ag, regenerative agriculture, regenerative agriculture ROI, regenerative brands, small farms, transparent / Jackie Smith

A global shift is underway in how we grow food, restore ecosystems, and think about health. Regenerative agriculture—once a fringe

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Regenerative agriculture products are complex to explain unless you look at outcomes instead of features

The Regen Ag Dilemma: “We Can’t Explain Our Product Simply”

1 Comment / cover crop profitability, CPG, farm profit, farmer language, field data, natural soil amendments, producers, regenerative ag, regenerative agriculture, regenerative agriculture ROI, regenerative brands, risk reduction, transparent / Jackie Smith

The Regen Ag Dilemma: “We Can’t Explain Our Product Simply” Natural soil amendments and plant nutrients are more complicated than

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Regen AG has a marketing problem, and here's how to fix it

Regenerative Ag Has a Marketing Problem – Here’s how to Fix It

beginning farmers, change marketing, marketing tips, producers, regenerative ag, regenerative brands, small farms / Jackie Smith

There are lots of predictions for Agriculture in 2026, and many hope that Regenerative Ag will gain market share. If

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Beginning farmers are finding it harder to buy land - too expensive.

Can Beginning Farmers Buy Farmland in Today’s AG?

beginning farmers, change marketing, consumers, niche markets, regenerative ag, regenerative brands, small farms / Jackie Smith

Across the United States, beginning farmers are eager to be involved in growing food, raising livestock, and changing their lifestyles.

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Microbes aren't exciting to everyone, but you can make them understandable by using familiar analogies

Messaging Insight: Lead With Consumer Desire, Not Detail

change marketing, marketing tips, regenerative ag, regenerative brands / Jackie Smith

Consumer’s Don’t Buy Microbes, They Buy Flavor, Vitality, and Peace of Mind Are you leading with soil science, microbes, and

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The world belongs to us all. It is up to each one of us to do our part to save it, and good business is profitable.

5 Ways to Make Saving the World Profitable

biochar, change marketing, climate change, consumers, marketing tips, processors, producers, regenerative ag / Jackie Smith

Saving the world from climate extinction and being profitable should go together. Why is it that many people have this

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Convert visitors to customers through social media, YouTube, and email marketing. Each social media platform has its own pros and cons.

Why Do We Think Social Media is So Great? And Should We?

biochar, change marketing, consumers, marketing tips, processors, producers, regenerative ag / Jackie Smith

What is the Conversion Rate of a Follower to a Sales Lead? Are you getting followers but no sales? Are

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When we work as a team we all win. Cooperation is stronger than competition and regeneration is the outcome

It’s All About the Outcome

biochar, change marketing, consumers, marketing tips, processors, producers, regenerative ag / Jackie Smith

Market the Outcome, Engage Your Audience This seems fairly obvious. But when you look at the marketing done by most

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