Why Change
Disrupting the Status Quo - Solving Global Problems
Marketing isn’t just about reach. Or sales. Or clicks.
Marketing is the first touchpoint of transformation. It’s the language of change, an invitation to see the world differently.
Listening for the Change Opportunity is a Super Power
The Status Quo is moving fast to convince folks they have the answers to global problems.
We have to move faster. No more Greenwashing!
We need solutions that are equitable for all Earth beings.
We listen to you, your customers and clients, and the broader market for those opportunities to transform a mindset. To create that invitation to see the world differently.
Mission
The folks who are the core of 3 Pillars Marketing are passionate about a greener, bluer, more joyous Earth. We are committed to providing marketing support to those folks whose companies make a difference in the world.
Vision
Often, new isn't new - just forgotten. The regenerative mindset is an old way of thinking that honors all the beings of Earth. You don't have to give up technology to embrace the old. You do have to include all forms of capital on your spreadsheets. If we all do, we will have a bluer, greener Earth.
Values
We believe financial success is critical for impact. Regenerative solutions are the future, and marketing is the tool for awareness and adoption. For a livable future, a paradigm shift is necessary. We believe change is the only constant.
Why Choose Us
We’re not your average marketing agency. We’re change marketers. Which means we work with businesses who aren’t here to sell more…
They’re here to shift culture
And that deserves messaging with integrity. Precision with purpose. And a partner who gets what’s at stake.
We Believe All Marketing is Change Marketing
Every touchpoint is a chance to reshape what people value.
That’s why we help regenerative brands lead with truth, clarity, and courage.
Inviting your audience into a better future…Without losing what makes you real
We know what it takes to craft messages that move the needle and the heart. Our work sits at the intersection of:
- Ecological restoration and digital storytelling
- Soil health metrics and SEO-friendly content
- Brand voice clarity and cultural fluency
- Perfectionist standards and progress-driven action
We’re not afraid of the intricacies. In fact, we love the details you lose sleep over. We translate your complexity into messaging that lands…and changes mindsets
Lasting Relationships
We are partners in your success. We listen and are invested in bringing your dream into reality. We survey where you've been and where you want to be. Then lay out the path to profit and impact. And that path is always transparent with monthly reporting tailored to your goals.
Data-Driven Strategies
Like you, we start with data and use the most advanced tools to grow your profit & impact potential. Planning a marketing strategy is like prepping and maintaining the garden. Strategy + consistency = sustainable business growth.
Comfortable with Change
We know the only constant is change. We're comfortable coloring outside the lines to make an impact. If you're comfortable with that, we'll make a mighty alliance.
Delivering Perfect Fit Clients
A great digital marketing strategy strives to realize your ideal form: a branded system that engages, inspires, and compels your ideal client. We have painstakingly developed a process that sets you apart as the changemaker and impact agent.
Aligned Minds Move Mountains
Creating change requires a team committed to the end result. Our team forges ahead to create bold marketing strategies. We design stories that move hearts.
The path isn’t always straight. We take our cues from nature and survey the terrain before we even set foot on the path.
We are excited about mapping the emotional terrain from producer to processor to consumer. There is a mind shift occurring now across the world. Our team is on a mission to move your clients from curiosity to conviction. We have the tools to implement our planet’s needed solutions.
Meet Our Founder - Jackie Smith
I come from a family of farmers, gardeners, and tinkerers. We solved problems with what we had, learned by doing, and didn’t mind getting our fingernails dirty. That hands-on mindset shaped how I approach work, collaboration, and complexity. We didn’t wait for perfect conditions; we built solutions from the ground up, whether it was fixing a broken tool or growing multiple cabbage varieties to find the best one for sauerkraut.
Growing up in Midwest farm country during a time of rapid change taught me to stay open. Markets shifted, weather patterns changed, and technology crept into places it hadn’t been before. That environment trained me to adapt early and often. I’ve spent my life self-employed in businesses rooted in food production and soil health, fields where resilience isn’t optional, and innovation is often born from necessity.
“Change is the only constant” has been my guiding principle. It’s taken me from farmers’ markets to digital storefronts, from community gardens to campaign strategy. I’ve learned how to translate soil science into messaging that resonates, and how to turn local insights into scalable impact. My marketing instincts weren’t taught in a classroom; they were shaped by foot traffic, seasonal rhythms, and the need to make every dollar count.
I’ve had my share of setbacks, and I’ve learned more from failure than success ever taught me. That experience fuels how I work with clients today. I bring a problem-solver’s mindset and a collaborative spirit to every project. Whether we’re refining a product sheet or building a campaign arc, it takes teamwork to bring ideas to fruition. We’re solving individual problems with one eye on the larger picture, the health of our planet.
Change is happening all around us. The question isn’t whether we adapt, it’s how. I believe in shaping change for the good. In turning disruption into direction. In using strategy, science, and story to move the needle toward regeneration, not just reaction.
Let's Deliver Your Circular Solutions to the Mainstream
Embrace your potential
Marketing that educates, informs, and generates action for the good of our Planet.
Your solutions require the widest possible reach to achieve the greatest potential impact
We are your partners in making a lasting impact on investors, decision-makers, influencers, and consumers.
Making an Impact with National and Local Organizations
To create change, we have to work at both the local and the national level. To be impactful in marketing, we need to know what’s happening on the ground.
To gain that knowledge, and because it’s fun, we are active in a number of local, national, and international organizations. Some of them may seem to have nothing to do with Change Marketing, but they all have a lot to do with food, friends, and fun. We are embedded in the local and regional food and growing communities where we live. It’s important to be a part of the solution at the “hands in the soil” and “dirty fingernails” level.
Not to mention, it is incredibly rewarding to have the best tomato at a tomato tasting or to take a delicious dish to a potluck that is made from homegrown ingredients.